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At-Home Devices: Low Awareness, But High Satisfaction

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By: TOM BRANNA

Editor

Skin devices, such as the one below, have low penetration rates, but high satisfaction levels, according to Kline & Company. In fact, nearly 70% of respondents from its newest consumer research, which queries women from China, France, Germany, Japan, the United Kingdom, and the US who own devices for aesthetic benefits, are either “satisfied” or “very satisfied” with these high-tech gadgets, however, awareness is low with “didn’t know about them” as the second most commonly given reason fro...

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